After living in Vietnam for a while, Ms. View - founder of the brand, realized why do Vietnamese women don't have many choices to choose good products that afford their financial ability? Then she started looking for domestic beauty & personal care products in Thailand - known as a popular beauty market in Southest Asia, where has same climate with Vietnam. My mission here is building the brand concept for Lady View - a beauty concept store, from mood and tone, personal image, product photography concept to producing TVC, video on Youtube chanel that match with the message: "Beauty is power and you're Powerful".